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ISBN:9780471212645

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简介

Innovative Ideas for Retail Success 'A well-written book that covers all aspects of specialty retailing. A wonderful resource for anyone in retail or thinking about opening a shop.' —Kim Mack, Vice President, Crabtree & Evelyn 'Specialty Shop Retailing is a bonanza of savvy ideas and an excellent road map to success in specialty retailing. . . . Schroeder apparently has done it all, or most—and, thankfully, she''s willing to share it with the rest of us!' —Phyllis Sweed, former editor in chief, Gifts and Decorative Accessories 'Everything you wanted to know about specialty retailing you can learn right here. . . . A must-read by all prospective owners and all key employees. . . . Add your own creativity and fun, and you have the formula for SUCCESS!' —Joan F. Gillman, University of Wisconsin School of Business–Madison 'The first book you should read if you want to open a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field.' —Bill Haefling, President, Haefling & Haefling, Inc. 'If you plan to open a specialty retail store, this book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!' —Anne McGilvray, Anne McGilvray & Company 'Carol Schroeder''s insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store.' —William E. Little Jr., Chairman, George Little Management, Inc.

目录

1 Getting Started
 Market Research
 Are You Ready for Retailing?
 Is a Franchise Right for You?
 Buying an Existing Business
 Writing a Business Plan
 Selecting Your Business Format
 Setting Up a Partnership
 Financing Your Business
 Permits and Licenses
 Finding the Perfect Location
 Naming Your Store
 Developing a Logo
 Stating Your Mission
 Where to Get Help
 Time to Get Started
2 Managing Your Store''s Finances
 Setting Up the Cash Registers
 Will That Be Cash, Check, or Charge?
 Bookkeeping 101
 Accounting Reports
 Working with an Accountant
 Budgets and Future Planning
 Tips for Taking Inventory
 Setting Up Your Business Office
 The Bottom Line
3 Store Design
 Establishing a Design Budget
 Remodeling Your Store
 The Design Concept
 The Storefront and Entrance
 Layout
 Flooring Materials
 Wall Treatments
 Lighting
 Ceilings
 Selling on Several Levels
 Deciding What Merchandise Goes Where
 Interior Signage
 The Checkout Area
 Security Concerns
 Background Music
 Creating an Aromatic Environment
 Storage, Offices, Lounges, and Other Backstage Needs
4 Merchandise Buying
 Targeting the Typical Customer
 Establishing a Buying Budget
 Where to Look for Merchandise
 What to Order
 Determining Quantities
 ……
5 Visual Merchandising
6 Staffing Your Store
7 Customer-Friendly Policies and Services
8 Advertising Your Shop
9 Creative Promotion and Publicity
10 Good Works Are Good Business
11 Managing during Tough Times
12 Looking to the Future
Glossary
Resource Guide
Index

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