Introduction to management in the hospitality industry 4th ed.

Preface
Perspectives on Careers in Hospitality
The Hospitality Industry And You
What Is Hospitality Management?
Case History 1.1: A Former Student's Unexpected Change
The Manager's Role In The Hospitality Industry
Why Study In A Hospitality Management Program?
Employment Opportunities
Planning A Career
The Meaning Of Work
Employment As An Important Part Of Your Education
Profiting From Work Experience
Learning Strategies For Work Experience
Getting A Job
Getting In The Door
Learning On The Job
Other Ways Of Profiting From A Job
Industry Practice Note 1.1: An Employer's View Of Job Placement
Global Hospitality Note 1.1: Career Opportunities Overseas
Employment At Graduation
Goals And Objectives: The Strategy Of Job Placement
The Outlook For Hospitality
The Effect Of September 11, 2001
Polarization In Hospitality Service Organizations
Accelerating Competition
Service Is The Difference Value Consciousness
Technology
Empowerment Diversity
Concern With Security
Concern With Food Safety And Sanitation Globalization
Summary
Key Words And Concepts
Review Questions
Internet Exercises
Notes
Forces Affecting Growth And Change In The Hospitality Industry
Managing Change
Demand
The Changing Age Composition Of Our Population
Industry Practice Note 2.1: Demographics In Practice
Diversity And Cultural Change
Global Hospitality Note 2.1: As North America Ages, Some Parts Of The World Are Getting Younger
Industry Practice Note 2.2: Advocacy For The Advancement Of Women In Food Service
Supply
Land And Its Produce
Industry Practice Note 2.3: Is The Middle Class Shrinking?
Labor
Workforce Diversity
The Impact Of Labor Scarcity
Summary
Key Words And Concepts
Review Questions
Internet Exercises
Notes
Food Service
The Restaurant Business
The Varied Field Of Food Service
The Outlook For Food Service
The Restaurant Business
The Dining Market And The Eating Market
Dining Well
The Eating Market And Its Dynamics
Contemporary Popular-Priced Restaurants
Quick-Service Restaurants
Midscale Restaurants
Casual Restaurants
Case History 3.1: Quark's Restaurant Serves Earthlings Too
High-Check-Average Restaurants
Global Hospitality Note 3.1 Culinary Preparation
Restaurants As Part Of A Larger Business
Restaurants In Retail Stores
Restaurants In Shopping Malls
Summary
Key Words And Concepts
Review Questions
Internet Exercises
Notes
Restaurant Operations
Restaurant Operations
The Front Of The House
The Back Of The House
Industry Practice Note 4.1 Research Chefs Association
The 'Office' General Management
Making A Profit In Food Service Operations
Increasing Sales
Reducing Costs
Keeping The Score In Operations: Accounting Statements And Operating Ratios
Cost Of Sales
Controllable Expenses
Capital Costs
Life In The Restaurant Business
Salary Levels
Summary
Key Words And Concepts
Review Questions
Internet Exercises
Notes
Restaurant Industry Organization: Chain, Independent, Or Franchise?
Chain Restaurant Systems
Marketing And Brand Recognition
Site Selection Expertise
Access To Capital
Purchasing Economies
Control And Information Systems
New Product Development
Human-Resource Program D