简介
"Net Ready will prepare you for the demands of the emerging digital economy - dubbed the E-conomy by the authors. Amir Hartman and John Sifonis combine the proven strategies of Cisco Systems with their years of experience and research in working with net ready businesses to illustrate how companies of any size can survive and thrive in the E-conomy." "This book explains what the net ready organization of the twenty-first century will look like, how it will operate, and how it will relate to other net ready organizations. It identifies the new rules of the E-conomy, illustrating how Cisco's unique, flexible web strategies work in this new playing field and providing a practical tool kit for exploiting each strategy to your maximum benefit."--BOOK JACKET.
目录
Foreword p. xi
Introduction: Net Readiness and How This Book Will Help You Be More Net Ready p. xiii
Acknowledgments p. xxix
Strategies for Success in the E-conomy
The Four Pillars of Net Readiness p. 3
Leadership p. 4
Governance p. 11
Competencies p. 19
Technology p. 26
Net Readiness Trends Enabled by the E-conomy p. 35
Content and Container: The Value Is in the Migration p. 36
Processes Are Transforming from Simple to Complex p. 44
Industries Are Shifting from Static to Dynamic as Products and Services Mutate from Tangible to Intangible p. 45
Customization: Constituents Are Becoming Less Forgiving and More Discerning p. 48
Distribution Channels Are Becoming More Adaptable p. 53
New Infomediaries Are Extracting Value p. 55
In Convergence, There Is Opportunity p. 58
Digitization: Separation of Function and Form p. 61
Informatization: Smart Products Are Proliferating p. 64
Compression: Transaction Costs Are Being Reduced p. 69
Advantage Is Becoming More Temporary p. 72
Identifying Strategic Options p. 75
New Fundamentals p. 79
Rational Experimentation p. 80
Breakthrough Strategies p. 81
Operational Excellence p. 81
Extended E-conomy Business Models p. 101
The E-Business Storefront p. 102
Infomediary p. 105
Trust Intermediary p. 126
E-Business Enabler p. 132
Infrastructure Providers/Communities of Commerce p. 136
Techniques for Creating Sustainable E-conomy Value
Product and Market Transformation p. 149
Reconceive the Product or Service p. 151
Redefine the Value Proposition p. 161
Move the Product Up the Food Chain p. 163
Separate the Function from the Form p. 172
Business Process Transformation p. 181
Unbundle and Outsource Processes p. 186
Assume Another Role p. 188
Compress the Value Delivery System p. 201
Explode Price/Performance Ratio p. 202
Industry Transformation p. 207
Redefine the Basis of Competition p. 208
Become the Channel Enabler p. 217
Redraw Industry Boundaries p. 221
Break Unbreakable Rules p. 223
Net Readiness Realities
Net Readiness at Cisco Systems p. 237
Finding Order in Chaos p. 271
Decide if You Are a Rule Breaker, Rule Shaker, Rule Maker, or Rule Taker p. 273
Cannibalize Parts of Your Value Chain: Experiment with Eating Your Young or Someone Else Will p. 282
Be Opportunistic: Initiatives Must Be Continuously Questioned, Improved, and Explained to the Customer p. 282
Focus on What's in Motion Rather Than on What's Standing Still p. 283
No One Can Go At It Alone p. 285
Upside Down: Suppliers and Customers Must Cooperate as Never Before p. 286
Run, Don't Walk p. 287
It's the Network, Stupid p. 288
Smart-size the Offer p. 289
Think Brand Equity and Channel Equity p. 290
Planning Is Critical. Don't Do It p. 291
Net Readiness E-Business Planning Audit p. 295
Comprehensive Net Readiness Scorecard p. 301
Index p. 307
Introduction: Net Readiness and How This Book Will Help You Be More Net Ready p. xiii
Acknowledgments p. xxix
Strategies for Success in the E-conomy
The Four Pillars of Net Readiness p. 3
Leadership p. 4
Governance p. 11
Competencies p. 19
Technology p. 26
Net Readiness Trends Enabled by the E-conomy p. 35
Content and Container: The Value Is in the Migration p. 36
Processes Are Transforming from Simple to Complex p. 44
Industries Are Shifting from Static to Dynamic as Products and Services Mutate from Tangible to Intangible p. 45
Customization: Constituents Are Becoming Less Forgiving and More Discerning p. 48
Distribution Channels Are Becoming More Adaptable p. 53
New Infomediaries Are Extracting Value p. 55
In Convergence, There Is Opportunity p. 58
Digitization: Separation of Function and Form p. 61
Informatization: Smart Products Are Proliferating p. 64
Compression: Transaction Costs Are Being Reduced p. 69
Advantage Is Becoming More Temporary p. 72
Identifying Strategic Options p. 75
New Fundamentals p. 79
Rational Experimentation p. 80
Breakthrough Strategies p. 81
Operational Excellence p. 81
Extended E-conomy Business Models p. 101
The E-Business Storefront p. 102
Infomediary p. 105
Trust Intermediary p. 126
E-Business Enabler p. 132
Infrastructure Providers/Communities of Commerce p. 136
Techniques for Creating Sustainable E-conomy Value
Product and Market Transformation p. 149
Reconceive the Product or Service p. 151
Redefine the Value Proposition p. 161
Move the Product Up the Food Chain p. 163
Separate the Function from the Form p. 172
Business Process Transformation p. 181
Unbundle and Outsource Processes p. 186
Assume Another Role p. 188
Compress the Value Delivery System p. 201
Explode Price/Performance Ratio p. 202
Industry Transformation p. 207
Redefine the Basis of Competition p. 208
Become the Channel Enabler p. 217
Redraw Industry Boundaries p. 221
Break Unbreakable Rules p. 223
Net Readiness Realities
Net Readiness at Cisco Systems p. 237
Finding Order in Chaos p. 271
Decide if You Are a Rule Breaker, Rule Shaker, Rule Maker, or Rule Taker p. 273
Cannibalize Parts of Your Value Chain: Experiment with Eating Your Young or Someone Else Will p. 282
Be Opportunistic: Initiatives Must Be Continuously Questioned, Improved, and Explained to the Customer p. 282
Focus on What's in Motion Rather Than on What's Standing Still p. 283
No One Can Go At It Alone p. 285
Upside Down: Suppliers and Customers Must Cooperate as Never Before p. 286
Run, Don't Walk p. 287
It's the Network, Stupid p. 288
Smart-size the Offer p. 289
Think Brand Equity and Channel Equity p. 290
Planning Is Critical. Don't Do It p. 291
Net Readiness E-Business Planning Audit p. 295
Comprehensive Net Readiness Scorecard p. 301
Index p. 307
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