Management information systems for the information age / 3rd ed.
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作 者:Stephen Haag, Maeve Cummings, Donald J. McCubbrey.
分类号:
ISBN:9780071123464
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简介
MIS for the Information Age, 3rd edition, maintains the unique overall approach of the successful second edition: the right mix of traditional and leading edge topical coverage along with LOTS of hands-on, problem-solving projects. Haag works well for professors (and students) who want a very interactive, engaging experience, and for those who want to see a strong tie to the latest and greatest on the internet and corresponding textbook website. Haag is equally appropriate for both business and non-business majors. This revision now clearly distinguishes between technical and managerial topics key to MIS by organizing the technology coverage into Modules and the managerial material into Chapters. In response to feedback from both users and non-users, the chapters have been slightly reorganized to incorporate increased coverage of E-Commerce and E-Business (Now a full chapter 5). Pedagogical features have been retained but fine-tuned and the vibrant design has been toned down to reflect fewer features on a page.
该书的上一版在教学实践中取得巨大成功,被广泛采用,本版在上一版的基础上作了更新,使本书特点更为突出:互动式表述方法,传统内容与新兴技术的紧密结合,对于专业或非专业的学生都是很好的教材或参考书。原名《MIS for the Information Age, 3rd》。
目录
CHAPTER 1: THE INFORMATION AGE IN WHICH YOU LIVE Changing the Face of Business
MODULE A: INFORMATION TECHNOLOGY SYSTEMS Supporting Information Processing
CHAPTER 2: STRATEGIC AND COMPETITIVE OPPORTUNITIES Using IT to Generate Organizational Horsepower
CHAPTER 3: DATABASES AND DATA WAREHOUSES A Gold Mine of Information
MODULE B: BUILDING DATABASES ERDs and Data Modeling
CHAPTER 4: DECISION SUPPORT AND ARTIFICAL INTELLIGENCE Brainpower for Your Business
MODULE C: NETWORK TECHNOLOGIES Supporting E-Commerce and E-Business
CHAPTER 5: ELECTRONIC COMMERCE AND E-BUSINESS The New Conomy?
CHAPTER 6: EMERGING TECHNOLOGIES Innovations for Tomorrow
CHAPTER 7: DEVELOPING IT SYSTEMS Organizational, End-User, and Workgroup Perspectives
CHAPTER 8: MANAGING INFORMATION AND KNOWLEDGE WORKERS Staying on Track
CHAPTER 9: PREPARING FOR THE FUTURE Here Today, But Where Tomorrow?
MODULE A: INFORMATION TECHNOLOGY SYSTEMS Supporting Information Processing
CHAPTER 2: STRATEGIC AND COMPETITIVE OPPORTUNITIES Using IT to Generate Organizational Horsepower
CHAPTER 3: DATABASES AND DATA WAREHOUSES A Gold Mine of Information
MODULE B: BUILDING DATABASES ERDs and Data Modeling
CHAPTER 4: DECISION SUPPORT AND ARTIFICAL INTELLIGENCE Brainpower for Your Business
MODULE C: NETWORK TECHNOLOGIES Supporting E-Commerce and E-Business
CHAPTER 5: ELECTRONIC COMMERCE AND E-BUSINESS The New Conomy?
CHAPTER 6: EMERGING TECHNOLOGIES Innovations for Tomorrow
CHAPTER 7: DEVELOPING IT SYSTEMS Organizational, End-User, and Workgroup Perspectives
CHAPTER 8: MANAGING INFORMATION AND KNOWLEDGE WORKERS Staying on Track
CHAPTER 9: PREPARING FOR THE FUTURE Here Today, But Where Tomorrow?
Management information systems for the information age / 3rd ed.
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