简介
"In Going Visual: Using Images to Enhance Productivity, Decision Making, and Profits, authors and visual communication experts Alexis Gerard and Bob Goldstein demonstrate how businesses large or small and entrepreneurs can harness the power of digital images and video to streamline information flow, communicate more effectively, and gain competitive advantage." "Through real-world success stories and interviews with professionals who've enthusiastically gone visual, this book outlines a five-step plan for developing a visual communication strategy that will sharpen your organization's competitive edge and improve its bottom line. You'll receive instant access to innovative research, proven strategies, and real-world business cases that will carefully guide you down the path to Going Visual."--BOOK JACKET.
目录
2
Table of Contents
Introduction...........................................................................3
Chapter One -Visual Communication - A Short History....................17
Chapter Two -The Five Action Steps and Four Essential Requirements
of a Going Visual Strategy........................................................37
Chapter Three - Putting GOING VISUAL into Practice...................53
Chapter Four - Solopreneurs: How a Small-Office or Home-Office
(SOHO) Business Grows by Going Visual.....................................84
Chapter Five - Imaging Every Day and Everywhere: How a Midsized
Business Wins by Going From Text to
Image.............................................................................................103
Chapter Six-Smart Images: Making Images Work Systemically Over
Time, Throughout a Larger Company.......................................120
Chapter Seven - Being There By Going Visual.............................150
Chapter Eight-Going Further Visual, Five Future Steps...............172
Afterword - New Challenges Ahead..........................................205
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