简介
The Ultimate Guide to Sales Training is the go-to reference for sales managers, sales trainers, sales coaches, and sales consultants who want to increase a sales force's productivity by using these proven techniques: Building Mental Flexibility Anchoring Concepts for Easy Recall Encouraging Behavioral ChangeCovering a wide range of to... more 籶ics, The Ultimate Guide to Sales Training shows how to develop a selling system, prospect effectively, and qualify and disqualify prospects. The book also covers information on using power questioning techniques, handling objections, and includes solution selling guidelines and ideas for creating and delivering potent presentation practices. In addition, the author covers such hot topics as managing reps attitudes and how to close the sale. He also includes suggestions for overcoming buyer resistance and making change occur as well as getting beyond barriers that block decision-makers, and much, much more. Praise for The Ultimate Sales Training Handbook "This book should be on the desk of every sales manager and sales trainer. Dan Seidman created a treasure chest of ideas, concepts, skills-sets and motivation tools that are ready to be converted into cash." ?Gerhard Gschwandtner, founder and publisher, Selling Power Magazine"Sales professionals throughout the world will discover performance improvement through this training encyclopedia. Dan Seidman is helping make sales training a major strategic driver for all organizations."?Tony Bingham, president and CEO, ASTD"Each chapter just might be the one piece that plugs the gap in your team's performance. Dan is truly earning the title Trainer to the World's Sales Trainers." ?Willis Turner, CAE CSE, president and CEO, of Sales & Marketing Executives International ?less
目录
Foreword xiii
Preface xvii
Chapter 1. How to Use This Sales Training Resource for Optimal Results 1
Part One: Preparing the Sales Pro to Sell 19
Chapter 2. What Makes a World Class Sales Pro—Selling the Value 21
Chapter 3. The Many, Many Values of a Selling System 27
Chapter 4. Competitive Intelligence and Prospect Research 39
Chapter 5. Potent Communication Skills 49
Chapter 6. Buyers’ Behavior and Decision-Making Strategy 73
Chapter 7. Potent Proposals 83
Chapter 8. Pre-Work for the Sales Call 101
Part Two: Training the Sales Pro to Sell 107
Chapter 9. Establishing Rapport 109
Chapter 10. Prospecting 119
Chapter 11. Opening the First Meeting 149
Chapter 12. Qualifying and Disqualifying Prospects 159
Chapter 13. Bypassing Gatekeepers 167
Chapter 14. Power Questions 175
Chapter 15. Practicing Listening Skills 193
Chapter 16. The Ultimate Objection-Handling Tool 205
Chapter 17. Solution- Versus Consequence-Centered Selling 215
Chapter 18. Practicing Presentation Skills 223
Chapter 19. Closing 241
Chapter 20. Debriefi ng the Call 253
Chapter 21. Following Up After the Sale 259
Chapter 22. Up-Selling and Cross-Selling 261
Part Three: Training the Sales Pro to Improve Performance 267
Chapter 23. Daily Performance Tips 269
Chapter 24. Know Your Numbers 289
Chapter 25. Finding and Utilizing Mentors 297
Chapter 26. Ten Keys to Working a Trade Show 303
Chapter 27. Negotiating for Sales Pros 313
Chapter 28. Mental Health for Sales Pros 345
Chapter 29. Ethics for Sales Pros 375
Part Four: Re-Creating Your Training Experience: Key Concerns 405
Chapter 30. Redesigning Your Existing Sales Training 407
Chapter 31. Buy It, Don’t Build It 421
Chapter 32. Sales Contests Connected to Training 439
Chapter 33. Reps You Should NotBe Training 467
Chapter 34. What’s Missing from This Book 471
Chapter 35. A Critical Trend You Can’t Ignore 475
Part Five: Appendices 483
Appendix 1. The Ultimate Sales Training Website/Blog 485
Appendix 2. Websites of Books, Companies, and Associations in This Book 487
Appendix 3. The Most Interesting Man in the (Sales) World 491
References 493
About the Author 497
Got Influence? 499
Index 503
Preface xvii
Chapter 1. How to Use This Sales Training Resource for Optimal Results 1
Part One: Preparing the Sales Pro to Sell 19
Chapter 2. What Makes a World Class Sales Pro—Selling the Value 21
Chapter 3. The Many, Many Values of a Selling System 27
Chapter 4. Competitive Intelligence and Prospect Research 39
Chapter 5. Potent Communication Skills 49
Chapter 6. Buyers’ Behavior and Decision-Making Strategy 73
Chapter 7. Potent Proposals 83
Chapter 8. Pre-Work for the Sales Call 101
Part Two: Training the Sales Pro to Sell 107
Chapter 9. Establishing Rapport 109
Chapter 10. Prospecting 119
Chapter 11. Opening the First Meeting 149
Chapter 12. Qualifying and Disqualifying Prospects 159
Chapter 13. Bypassing Gatekeepers 167
Chapter 14. Power Questions 175
Chapter 15. Practicing Listening Skills 193
Chapter 16. The Ultimate Objection-Handling Tool 205
Chapter 17. Solution- Versus Consequence-Centered Selling 215
Chapter 18. Practicing Presentation Skills 223
Chapter 19. Closing 241
Chapter 20. Debriefi ng the Call 253
Chapter 21. Following Up After the Sale 259
Chapter 22. Up-Selling and Cross-Selling 261
Part Three: Training the Sales Pro to Improve Performance 267
Chapter 23. Daily Performance Tips 269
Chapter 24. Know Your Numbers 289
Chapter 25. Finding and Utilizing Mentors 297
Chapter 26. Ten Keys to Working a Trade Show 303
Chapter 27. Negotiating for Sales Pros 313
Chapter 28. Mental Health for Sales Pros 345
Chapter 29. Ethics for Sales Pros 375
Part Four: Re-Creating Your Training Experience: Key Concerns 405
Chapter 30. Redesigning Your Existing Sales Training 407
Chapter 31. Buy It, Don’t Build It 421
Chapter 32. Sales Contests Connected to Training 439
Chapter 33. Reps You Should NotBe Training 467
Chapter 34. What’s Missing from This Book 471
Chapter 35. A Critical Trend You Can’t Ignore 475
Part Five: Appendices 483
Appendix 1. The Ultimate Sales Training Website/Blog 485
Appendix 2. Websites of Books, Companies, and Associations in This Book 487
Appendix 3. The Most Interesting Man in the (Sales) World 491
References 493
About the Author 497
Got Influence? 499
Index 503
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