简介
A fully updated, expanded edition of the leadership classic! President Barack Obama never fails to fire up a crowd. Whether he's addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes. With Say it Like Obama and Win! , you hold in your hands the secrets to the President's amazing success. Author Shel Leanne dissects Obama's style to reveal his remarkable communication tactics--which you can put to use right away. You'll learn how to: Make a strong first impression Communicate using body language Establish common ground with your audience Gain trust and confidence Convey your vision with imagery that resonates Build to a crescendo and leave a lasting impression This updated edition contains brand-new material, including Obama's historic presidential election acceptance speech, the inaugural address, election-winning debates, and communications regarding the economy and foreign affairs. Say it Like Obama and Win! is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama and Win! gives you the tools you can use to instill positive change at every level of your organization.
目录
Acknowledgments p. ix
Introduction p. xii
The Speech That Started it All p. 1
2004 Democratic National Convention Keynote Address p. 2
Effective Use of Body Language and Voice p. 14
Establishing Common Ground p. 15
Speaking to Audience Concerns: Winning Hearts and Minds p. 16
Conveying Vision through Personification and Words that Resonate p. 17
Driving Points Home p. 17
Excellent Persuasion Techniques p. 18
Building to a Crescendo and Leaving a Strong Last Impression p. 18
Earning Trust and Confidence p. 21
Charisma of a Leader p. 22
Creating Strong First Impressions- Image and Body Language p. 23
Leveraging Second Impressions- Voice and Intonation p. 25
Using Effective Gestures p. 28
Maximizing Props p. 29
Beginning Strong p. 33
Conveying Admirable Ethics- Developing Teflon p. 36
What We've Learned- Practices for Earning Trust and Confidence p. 39
Breaking Down Barriers p. 41
Achieving Transcendence p. 42
Acknowledging the Elephant in the Room p. 43
Stressing Common Dreams and Values p. 44
Drawing Attention to Shared History p. 48
Illuminating Shared Experiences p. 52
Employing Words that Resonate: The Historical and Political Lexicon p. 54
Using Words that Resonate-BiblicalTruths p. 57
Leveraging Other People's Words p. 58
What We've Learned-Practices for Breaking Down Barriers p. 62
Winning Hearts and Minds p. 65
Knowing Your Audience p. 66
Knowing When Not to Enumerate p. 68
Employing Details Effectively p. 72
Personalizing the Message: "I" and Experience p. 74
Connecting One to One; "You" and "T" p. 76
Personalizing the Message: The "We" Connection p. 78
What We've Learned- Practices for Winning Hearts and Minds p. 80
Conveying Vision p. 81
Referencing History and the Familiar p. 82
Using Descriptive Words as Visual Aids p. 85
Drawing on Symbolism p. 87
Leveraging Corollaries p. 87
Personifying Ideas and Conferring Physicality p. 89
Providing Just-Enough Detail p. 91
Creating Dynamic Images p. 92
Leveraging a Backward Loop p. 93
Illustrating with Anecdotes p. 95
What We've Learned- Practices for Conveying Vision p. 101
Driving Points Home p. 105
Prioritizing and Focusing on Themes p. 106
Using Rhetorical Questions p. 106
Employing Effective Repetition p. 107
Leveraging Pace and Tone p. 115
Communicating with Slogans and Refrains p. 124
What We've Learned- Practices for Driving Points Home p. 127
Persuading p. 129
Eliciting a Nod p. 130
Sequencing Ideas p. 131
Addressing Nonrhetorical Questions p. 132
Addressing Objections p. 134
Using Juxtaposition and Antithesis- Comparing and Contrasting p. 136
What We've Learned- Practices for Persuading p. 152
Facing And Overcoming Controversy p. 155
Knowing Your Goals: Rejecting atf^Denouncing p. 156
Recasting the Tone: Humility and Gracious Beginnings p. 159
Resetting Your Image: Leveraging Props p. 160
Recasting the Dialogue: Language Choice p. 161
Addressing Error Head-On: Accepting Responsibility p. 162
What We've Learned- Practices for Facing and Overcoming Obstacles p. 170
Motivating Others to Action And Leaving Strong Last Impressions p. 173
Inspiring Others to Great Achievements p. 174
Creating a Sense of Momentum and Urgency p. 177
Building to a Crescendo p. 181
Repeating Takeaways and Slogans p. 185
Directing to Low-Hanging Fruit p. 187
Purting It All Together to End Strong p. 189
What We've Learned- Practices for Motivating Others to Action and Leaving Strong Last Impressions p. 192
The Speeches That Made History p. 193
2008 Nomination Acceptance Speech p. 193
Election Night Victory Speech, Grant Park, Chicago p. 219
Barack Obama's Inaugural Address p. 225
Address to Ghana's Parliament p. 234
Joint Session of Congress on Health Care p. 247
EndNotes p. 267
Introduction p. xii
The Speech That Started it All p. 1
2004 Democratic National Convention Keynote Address p. 2
Effective Use of Body Language and Voice p. 14
Establishing Common Ground p. 15
Speaking to Audience Concerns: Winning Hearts and Minds p. 16
Conveying Vision through Personification and Words that Resonate p. 17
Driving Points Home p. 17
Excellent Persuasion Techniques p. 18
Building to a Crescendo and Leaving a Strong Last Impression p. 18
Earning Trust and Confidence p. 21
Charisma of a Leader p. 22
Creating Strong First Impressions- Image and Body Language p. 23
Leveraging Second Impressions- Voice and Intonation p. 25
Using Effective Gestures p. 28
Maximizing Props p. 29
Beginning Strong p. 33
Conveying Admirable Ethics- Developing Teflon p. 36
What We've Learned- Practices for Earning Trust and Confidence p. 39
Breaking Down Barriers p. 41
Achieving Transcendence p. 42
Acknowledging the Elephant in the Room p. 43
Stressing Common Dreams and Values p. 44
Drawing Attention to Shared History p. 48
Illuminating Shared Experiences p. 52
Employing Words that Resonate: The Historical and Political Lexicon p. 54
Using Words that Resonate-BiblicalTruths p. 57
Leveraging Other People's Words p. 58
What We've Learned-Practices for Breaking Down Barriers p. 62
Winning Hearts and Minds p. 65
Knowing Your Audience p. 66
Knowing When Not to Enumerate p. 68
Employing Details Effectively p. 72
Personalizing the Message: "I" and Experience p. 74
Connecting One to One; "You" and "T" p. 76
Personalizing the Message: The "We" Connection p. 78
What We've Learned- Practices for Winning Hearts and Minds p. 80
Conveying Vision p. 81
Referencing History and the Familiar p. 82
Using Descriptive Words as Visual Aids p. 85
Drawing on Symbolism p. 87
Leveraging Corollaries p. 87
Personifying Ideas and Conferring Physicality p. 89
Providing Just-Enough Detail p. 91
Creating Dynamic Images p. 92
Leveraging a Backward Loop p. 93
Illustrating with Anecdotes p. 95
What We've Learned- Practices for Conveying Vision p. 101
Driving Points Home p. 105
Prioritizing and Focusing on Themes p. 106
Using Rhetorical Questions p. 106
Employing Effective Repetition p. 107
Leveraging Pace and Tone p. 115
Communicating with Slogans and Refrains p. 124
What We've Learned- Practices for Driving Points Home p. 127
Persuading p. 129
Eliciting a Nod p. 130
Sequencing Ideas p. 131
Addressing Nonrhetorical Questions p. 132
Addressing Objections p. 134
Using Juxtaposition and Antithesis- Comparing and Contrasting p. 136
What We've Learned- Practices for Persuading p. 152
Facing And Overcoming Controversy p. 155
Knowing Your Goals: Rejecting atf^Denouncing p. 156
Recasting the Tone: Humility and Gracious Beginnings p. 159
Resetting Your Image: Leveraging Props p. 160
Recasting the Dialogue: Language Choice p. 161
Addressing Error Head-On: Accepting Responsibility p. 162
What We've Learned- Practices for Facing and Overcoming Obstacles p. 170
Motivating Others to Action And Leaving Strong Last Impressions p. 173
Inspiring Others to Great Achievements p. 174
Creating a Sense of Momentum and Urgency p. 177
Building to a Crescendo p. 181
Repeating Takeaways and Slogans p. 185
Directing to Low-Hanging Fruit p. 187
Purting It All Together to End Strong p. 189
What We've Learned- Practices for Motivating Others to Action and Leaving Strong Last Impressions p. 192
The Speeches That Made History p. 193
2008 Nomination Acceptance Speech p. 193
Election Night Victory Speech, Grant Park, Chicago p. 219
Barack Obama's Inaugural Address p. 225
Address to Ghana's Parliament p. 234
Joint Session of Congress on Health Care p. 247
EndNotes p. 267
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