简介
"Whether he's introducing the new iPhone or delivering a keynote presentation, Steve Jobs electrifies audiences with his style and showmanship. He doesn't just convey information in his presentations; he tells a story, paints a picture, and shares a vision. He gives his audience a transformative experience that is unique, inspiring and unforgettable." "Now you can do it too, by learning the specific techniques that have made Jobs the most captivating communicator on the world stage. Using Jobs's legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life."--BOOK JACKET.
目录
Acknowledgments p. vii
Prologue:How to be Insanely Great in Front of Any Audience p. ix
Act 1 Create the History p. 1
Scene 1 Plan in Analog p. 3
Scene 2 Answer the One Question That Matters Most p. 15
Scene 3 Develop a Messianic Sense of Purpose p. 27
Scene 4 Create Twitter-Like Headlines p. 39
Scene 5 Draw a Road Map p. 49
Scene 6 Introduce the Antagonist p. 63
Scene 7 Reveal the Conquering Hero p. 75
Intermission 1 Obey the Ten-Minute Rule p. 83
Act 2 Deliver the Experience p. 85
Scene 8 Channel Their Inner Zen p. 87
Scene 9 Dress Up Your Numbers p. 105
Scene 10 Use 么Amazingly Zippy枚 Words p. 113
Scene 11 Share the Stage p. 127
Scene 12 Stage Your Presentation with Props p. 137
Scene 13 Reveal a 么Holy Shit枚 Moment p. 151
Intermission 2 Schiller Learns from the Best p. 161
Act 3 Refine and Rehearse p. 165
Scene 14 Master Stage Presence p. 167
Scene 15 Make it Look Effortless p. 179
Scene 16 Wear the Appropriate Constume p. 195
Scene 17 Toss the Script p. 199
Scene 18 Have Fun p. 207
Encore:One More Thing p. 215
Notes p. 219
Index p. 233
Prologue:How to be Insanely Great in Front of Any Audience p. ix
Act 1 Create the History p. 1
Scene 1 Plan in Analog p. 3
Scene 2 Answer the One Question That Matters Most p. 15
Scene 3 Develop a Messianic Sense of Purpose p. 27
Scene 4 Create Twitter-Like Headlines p. 39
Scene 5 Draw a Road Map p. 49
Scene 6 Introduce the Antagonist p. 63
Scene 7 Reveal the Conquering Hero p. 75
Intermission 1 Obey the Ten-Minute Rule p. 83
Act 2 Deliver the Experience p. 85
Scene 8 Channel Their Inner Zen p. 87
Scene 9 Dress Up Your Numbers p. 105
Scene 10 Use 么Amazingly Zippy枚 Words p. 113
Scene 11 Share the Stage p. 127
Scene 12 Stage Your Presentation with Props p. 137
Scene 13 Reveal a 么Holy Shit枚 Moment p. 151
Intermission 2 Schiller Learns from the Best p. 161
Act 3 Refine and Rehearse p. 165
Scene 14 Master Stage Presence p. 167
Scene 15 Make it Look Effortless p. 179
Scene 16 Wear the Appropriate Constume p. 195
Scene 17 Toss the Script p. 199
Scene 18 Have Fun p. 207
Encore:One More Thing p. 215
Notes p. 219
Index p. 233
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