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ISBN：9780761916673

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简介

简介

Written for students in music business, music and media, and survey courses, this textbook overviews the music industry. David Baskerville, a retired music management professor at the U. of Colorado at Denver, and Tim Baskerville, a writer-producer, publisher, entrepreneur, and consultant in the music industry, cover aspects of the industry from its system, copyright, and artist management to record production and music broadcasting. The final section addresses the global music scene. Along with a new companion website, this edition has more on digital technology and its implications; new business models including independent labels; additional and updated information on careers; discussion of the concert business, alternatives to radio airplay and record stores, marketing research tools and social networking, and video games; and reflection on the shift in the music business as it becomes more global and less centered on the US. Annotation 漏2010 Book News, Inc., Portland, OR (booknews.com)

Music In The Marketplace
Overview
The Music Business System
Songwriting, Publishing And Copyright
Professional Songwriting
Music Publishing
Music Copyright
Business Affairs
Music Licensing
Unions and Guilds
Agents, Managers and Attorneys
Artist Management
Concert Promotion
Music and Theater
Music Product Merchandising
Arts Administration
The Recording Industry
Scope of the Recording Industry
Record Markets
Artist's Recording Contracts
Record Production
Record Promotion, Distribution and Retailing
Studios and Engineers
Business Music
Music In Broadcasting And Film
Music in Radio
Music in Television
Music in Advertising
Dramatic Scoring for Motion Pictures and TV
Career Planning And Development
Career Options
Career Development
Canadian Music Industry And International Copyright

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