The Big book of self promotion /
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作 者：Suzanna MW Stephens; [edited by] Marta Schooler.
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ISBN：9780061691690
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简介
From buttons and posters to toys and coasters,The Big Book of Self-Promotion is overflowing with fresh examples of how creative companies promote themselves. With more than 1,100 rarely-seen examples from more than 500 design firms, this book showcases the most ingenious self-promotion designs from some of the world's most creative minds.
Every company, whether a large corporation or a one-person shop, needs to promote itself to current and potential clients. The Big Book of Self-PromotioN showcases the freshest, most inventive designs used to grab customers' attention. All examples are eyecatching and original, and communicate each design firm's unique personality.
In addition, The Big Book of Self-PromotioN includes in-depth case studies, which provide a behind-the-scenes look at 12 successful promotional campaigns.
目录
IT'S ALL ABOUT YOUSelf-Promotion by Designers and Design FirmsIT'S ALL ABOUT THEMPromotions Created for Paying ClientsIT'S ALL ABOUT THE EVENTHoliday and Seasonal PromotionsIT'S ALL ABOUT THE TOYSWearables, Games, and Miscellaneous ItemsIT'S ALL ABOUT THE GREATER GOODPromotions for Nonprofit OrganizationsDESIGNER DIRECTORYINDEX
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