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ISBN：9780761914532

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Summary: Publisher Summary 1 After introducing the interpretation techniques of semiology, psychoanalysis, Marxism, and sociology, the author demonstrates that critics always have a point of view by applying the four analytic theories to the film Murder on the Orient Express , football, a print ad for Fidji perfume, and all-news radio. New to the second edition is an appendix detailing activities, simulations, and games that can move players from pure theory to making sense of creative work. Annotation c. by Book News, Inc., Portland, Or. Publisher Summary 2 The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation. Publisher Summary 3 The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: experimentation; historical research; comparative research; and participant observation.

Table Of Contents:
Preface to the Second Edition xi(4)
Why Bother Learning About Criticism? xi(1)
What's New in This Edition? xii(3)
Preface to the Revised Edition xv(2)
Preface to the First Edition xvii(2)
Acknowledgments xix
PART I. Techniques of Interpretation 3(122)

1. Semiotic Analysis 3(34)

A Brief History of the Subject 3(2)

The Problem of Meaning 5(2)

Signs 7(4)

Signs and Truth 11(1)

Language and Speaking 12(1)

Connotation and Denotation 13(1)

The Synchronic and the Diachronic 14(2)

Syntagmatic Analysis 16(5)

Paradigmatic Analysis 21(2)

Intertextuality 23(2)

Metaphor and Metonymy 25(1)

Codes 26(3)

Semiotics of the Television Medium 29(2)

Some Criticisms of Semiotic Analysis 31(1)

A Checklist for Semiotic Analysis of Television 32(1)

Study Questions and Topics for Discussion 33(1)

Annotated Bibliography 33(4)

2. Marxist Analysis 37(28)

Materialism 38(2)

The Base and the Superstructure 40(1)

False Consciousness and Ideology 41(3)

Class Conflict 44(3)

Alienation 47(3)

The Consumer Society 50(3)

Bourgeois Heroes 53(2)

Hegemony 55(2)

The Danger of Being Doctrinaire 57(2)

A Note on Marxist Criticism in the 1990s 59(3)

Study Questions and Topics for Discussion 62(1)

Annotated Bibliography 62(3)

3. Psychoanalytic Criticism 65(30)

The Unconscious 65(3)

Sexuality 68(2)

The Oedipus Complex 70(3)

Id, Ego, and Superego 73(3)

Symbols 76(2)

Defense Mechanisms 78(2)

Dreams 80(3)

Aggression and Guilt 83(2)

Jungian Psychoanalytic Theory 85(3)

Psychoanalytic Analysis of Media: A Cautionary Note 88(2)

Study Questions And topics for Discussion 90(1)

Annotated Bibliography 91(4)

4. Sociological Analysis 95(30)

Some Basic Concepts 97(11)

Uses and Gratifications 108(8)

Content Analysis 116(3)

Study Questions and Topics for Discussion 119(1)

Annotated Bibliography 120(5)
PART II. Applications 125(46)

5. Murderers on the Orient Express 125(10)

Organizing a Mystery 126(2)

Detectives as Semioticians 128(1)

Social and Political Dimensions 129(1)

Poirot as Revolutionary 130(2)

Study Questions and Topics for Discussion 132(3)

6. Seven Points on the Game of Football 135(14)

Football Is a Game of Signs 135(2)

Instant Replay and the Modern Sensibility 137(1)

Football Socializes Us 138(1)

Why Baseball Is Boring 139(2)

Football as an Alternative to Religion 141(1)

The Marxist Perspective 142(2)

Football and the Psyche 144(2)

Concluding Remarks 146(1)

Study Questions and Topics for Discussion 146(3)

7. The Maiden With the Snake: Interpretations of a Print Advertisement 149(14)

Signs in Signs: A Primer on Applied Semiotics 149(2)

The Maiden in Paradise: A Case Study 151(6)

A Paradigmatic Analysis of the Fidji Advertisement 157(1)

Psychoanalytic Aspects of the Fidji Text 158(1)

An Aside on Moisturizers and Anxiety 159(1)

Final Comments on Perfume and Anxiety 160(1)

Study Questions and Topics for Discussion 161(2)

8. All-News Radio and the American Bourgeoisie 163(8)

News and Alienation 163(2)

News and Ruling-Class Ideology 165(1)

Commercials and Anxiety 166(1)

Caught in the Middle 167(1)

Study Questions and Topics for Discussion 168(3)
Epilogue: Shmoos and Analysis 171(4)
Study Questions and Topics for Discussion 172(3)
Appendix: Simulations, Activities, Games, and Exercises 175(16)
Anatomy of a Tale 176(1)
Paradigmatic Analysis 176(2)
Dream Analysis 178(1)
Writing a Therapeutic Fairy Tale 179(1)
Origin Tales 180(1)
Radio Scripts 180(1)
Television Narrative Analysis 181(1)
The Propp Game 182(1)
Metaphors 183(3)
Advertising Analysis 186(1)
Playing Aaron Wildavsky 187(4)
Glossary 191(18)
References 209(3)
Name Index 212(2)
Subject Index 214(5)
About the Author 219

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