Amazing Sharks! 神奇的鲨鱼！ISBN9780060544560

　　Did you know that some sharks can ... glow in the dark grow tobe as long as a fire truck lose thousands of teeth during theirlives feel electricity in the water Filled with outstandingphotographs from the Wildlife Conservation Society, "Amazing Sharks" is a new title in an exciting nonfiction I Can Read Book series.The series explores the "amazing" animals that share our world andhow we can help them survive.

?STRONG SERIES LAUNCH: ?The I Can Read Book-WildlifeConservation Society series launched with TIGERS in Fall 04(renamed AMAZING TIGERS! in pb) and we have sold more than 5000hardcover copies. We have sold 5500 hardcovers of the second title,AMAZING WHALES! (W05), and more than 4000 hcs to date of the third,AMAZING GORILLAS! (S05). ?We have 6 books total under contract. Thesixth hardcover, AMAZING DOLPHINS!, is publishing in S06. ?Theseare level 2 I Can Read Books, with paperbacks in year 2--except forDOLPHINS in W08. ?NOW IN PAPERBACK!: This is the fourth paperbackin the series (after AMAZING TIGERS! in F05, AMAZING WHALES! inWinter 06, and AMAZING GORILLAS! in S06). We expect a biggermarketing and publicity push with the paperbacks and willcoordinate our efforts with the marketing and publicity resourcesof the WCS media division. ?STRONG NEW LOOK: Beginning in S06 withthe hardcover edition of AMAZING DOLPHINS! and the paperbackedition of AMAZING GORILLAS, series titles will have the new ICRtrim of 6 x 9 and the new brand logo, widening their appeal withstores, schools, and libraries. ?SCHOLASTIC SALES: We have sold110,000 copies of the AMAZING TIGERS! paperback to the ScholasticBook Fairs. Scholastic has also licensed the exclusive school bookclub rights to AMAZING WHALES!, AMAZING SHARKS!, and AMAZINGGORILLAS! ?FANTASTIC WILDLIFE PHOTOGRAPHS: The stunning, unique,full-color photographs are provided by top-notch scientists andother experts of the WCS, giving our books the highest level ofquality and visual appeal. ?AWARD-WINNING SERIES: TIGERS receivedan Oppenheim Toy Portfolio Gold Seal Book Award. ?STRONG REVIEWS:The series has received strong reviews: AMAZING TIGERS! “Stunningphotographs . . . include a tiger snarling on the cover as well asstriking shots of tigers sunning, stalking, swimming, striding, andstretching. This well-written volume will be useful for beginningresearch reports as well as for early reading practice.” --KirkusReviews AMAZING WHALES! “Thomson’s superior text sustains readers’attention with interesting facts and apt comparisons. This bookevokes a sense of having a conversation with a knowledgeable,friendly expert. Spectacular color photographs add detail anddrama, with some intimate close-ups of the magnificent mammals. Aspringboard for rich classroom discussion.” --School LibraryJournal AMAZING GORILLAS! “Dramatic, high quality photographs and aconcise and thoughtful text . . . on a topic that fascinates manychildren.” --Kirkus Reviews ?ICR AND WCS PRESTIGIOUS COMBO: Fueledby the prestigious reputations of the I Can Read Book program andthe Wildlife Conservation Society (WCS), our new series featuringkids favorite animals will be the best written and best designedphoto books for beginning readers on the market. ?CONSERVATIONHOOK: Each of our books includes in the text and endnote what kidscan do to help save their favorite animals and how to contact theWCS for more information. The WCS logo appears on the jacket andspine. ?EYE-CATCHING JACKET: All the books in the series have anattention-grabbing jacket that will leap off the shelves. ?WCSMARKETING PLANS: We are working with the WCS on many promotionalideas for the series, including: tying into their B&N summerreading program, promotion in the “Bookshelf” section of WCSmagazine and an advertorial, tie-in zoo exhibit events/readingseries/lectures; email/newsletter notices to theirmembers/trustees/mailing lists (more than 160,000); giveaways atmember/trustee events; special displays in their zoo stores;promotion/sales on their website. ?POPULAR MARKET: Nonfiction easyreaders are an increasingly competitive market. Other seriesinclude DK’s award-winning Eyewitness Books series, which began in1988 and has sold more than 50 million copies worldwide. Also:Golden Books Reading on Your Own series; Random House’s Step IntoReading books, and Scholastic’s Science Readers. To note: SeymourSimon’s See More series (Sea Star) were sold into TOYS R’ US andhad a B&N endcap. ?PUBLICITY / OUTREACH POWER OF WCS: Since1895, WCS has worked from their Bronx Zoo headquarters to savewildlife and wild lands throughout the world. They combine theresources of wildlife parks in New York with field projects aroundthe globe to inspire care for nature, provide leadership inenvironmental education, and help sustain biological