简介
When we think of the Internet, we generally think of Amazon, Google, Hotmail, Napster, MySpace, and other sites for buying products, searching for information, downloading entertainment, chatting with friends, or posting photographs. In the academic literature about the Internet, however, these uses are rarely covered. The Internet and American Businessfills this gap, picking up where most scholarly histories of the Internet leave off--with the commercialization of the Internet established and its effect on traditional business a fact of life. These essays, describing challenges successfully met by some companies and failures to adapt by others, are a first attempt to understand a dynamic and exciting period of American business history. Tracing the impact of the commercialized Internet since 1995 on American business and society, the book describes new business models, new companies and adjustments by established companies, the rise of e-commerce, and community building; it considers dot-com busts and difficulties encountered by traditional industries; and it discusses such newly created problems as copyright violations associated with music file-sharing and the proliferation of Internet pornography. Contributors: Atsushi Akera, William Aspray, Randal A. Beam, Martin Campbell-Kelly, Paul E. Ceruzzi, James W. Cortada, Wolfgang Coy, Blaise Cronin, Nathan Ensmenger, Daniel D. Garcia-Swartz, Brent Goldfarb, Shane Greenstein, Thomas Haigh, Ward Hanson, David Kirsch, Christine Ogan, Jeffrey R. Yost.
目录
Preface p. vii
Acknowledgments p. ix
I Introduction p. 1
1 Introduction William Aspray and Paul E. Ceruzzi p. 3
2 The Internet before Commercialization Paul E. Ceruzzi p. 9
II Internet Technologies Seeking a Business Model p. 45
3 Innovation and the Evolution of Market Structure for Internet Access in the United States Shane Greenstein p. 47
4 Protocols for Profit p. 105
Web and E-mail Technologies as Product and Infrastructure Thomas Haigh
5 The Web's Missing Links p. 159
Search Engines and Portals Thomas Haigh
6 The Rise, Fall, and Resurrection of Software as a Service p. 201
Historical Perspectives on the Computer Utility and Software for Lease on a Network Martin Campbell-Kelly and Daniel D. Garcia-Swartz
III Commerce in the Internet World p. 231
7 Discovering a Role Online p. 233
Brick-and-Mortar Retailers and the Internet Ward Hanson
8 Small Ideas, Big Ideas, Bad Ideas, Good Ideas p. 259
"Get Big Fast" and Dot-Com Venture Creation David A. Kirsch and Brent Goldfarb
IV Industry Transformation and Selective Adoption p. 277
9 Internet Challenges for Media Businesses Christine Ogan and Randal A. Beam p. 279
10 Internet Challenges for Nonmedia Industries, Firms, and Workers p. 315
Travel Agencies, Realtors, Mortgage Brokers, Personal Computer Manufacturers, and Information Technology Services Professionals Jeffrey R. Yost
11 Resistance Is Futile? p. 351
Reluctant and Selective Users of the Internet Nathan Ensmenger
V New Technology-Old and New Business Uses p. 389
12 New Wine in Old and New Bottles p. 391
Patterns and Effects of the Internet on Companies James W. Cortada
13 Communities and Specialized Information Businesses Atsushi Akera p. 423
VI Newly Created or Amplified Problems p. 449
14 File Sharing and the Music Industry William Aspray p. 451
15 Eros Unbound p. 491
Pornography and the Internet Blaise Cronin
VII Lessons Learned, Future Opportunities p. 539
16 Market and Agora p. 541
Community Building by Internet Wolfang Coy
17 Conclusions William Aspray and Paul E. Ceruzzi p. 557
List of Contributors p. 565
Index p. 569
Acknowledgments p. ix
I Introduction p. 1
1 Introduction William Aspray and Paul E. Ceruzzi p. 3
2 The Internet before Commercialization Paul E. Ceruzzi p. 9
II Internet Technologies Seeking a Business Model p. 45
3 Innovation and the Evolution of Market Structure for Internet Access in the United States Shane Greenstein p. 47
4 Protocols for Profit p. 105
Web and E-mail Technologies as Product and Infrastructure Thomas Haigh
5 The Web's Missing Links p. 159
Search Engines and Portals Thomas Haigh
6 The Rise, Fall, and Resurrection of Software as a Service p. 201
Historical Perspectives on the Computer Utility and Software for Lease on a Network Martin Campbell-Kelly and Daniel D. Garcia-Swartz
III Commerce in the Internet World p. 231
7 Discovering a Role Online p. 233
Brick-and-Mortar Retailers and the Internet Ward Hanson
8 Small Ideas, Big Ideas, Bad Ideas, Good Ideas p. 259
"Get Big Fast" and Dot-Com Venture Creation David A. Kirsch and Brent Goldfarb
IV Industry Transformation and Selective Adoption p. 277
9 Internet Challenges for Media Businesses Christine Ogan and Randal A. Beam p. 279
10 Internet Challenges for Nonmedia Industries, Firms, and Workers p. 315
Travel Agencies, Realtors, Mortgage Brokers, Personal Computer Manufacturers, and Information Technology Services Professionals Jeffrey R. Yost
11 Resistance Is Futile? p. 351
Reluctant and Selective Users of the Internet Nathan Ensmenger
V New Technology-Old and New Business Uses p. 389
12 New Wine in Old and New Bottles p. 391
Patterns and Effects of the Internet on Companies James W. Cortada
13 Communities and Specialized Information Businesses Atsushi Akera p. 423
VI Newly Created or Amplified Problems p. 449
14 File Sharing and the Music Industry William Aspray p. 451
15 Eros Unbound p. 491
Pornography and the Internet Blaise Cronin
VII Lessons Learned, Future Opportunities p. 539
16 Market and Agora p. 541
Community Building by Internet Wolfang Coy
17 Conclusions William Aspray and Paul E. Ceruzzi p. 557
List of Contributors p. 565
Index p. 569
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