简介
Summary:
Publisher Summary 1
A business technology expert profiles more than thirty companies who have successfully and effectively integrated mobile wireless devices into their business operations to save money and increase production and shows any business how to stay ahead of the game and profit by using this revolutionary technology.
Publisher Summary 2
Going Wirelessdelivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on consumers or business-to-business.From there you will learn about the advantages of wirelessly fortifying your mobile workforce of itinerant executives, sales personnel, and field service technicians as well as how wireless is dramatically redefining customer service, marketing, and advertising.Going Wirelessalso delves deep inside the corporation. First you'll find out why most companies are "handsizing" in addition to deploying wireless technology to rejuvenate warehouses, supply chains, procurement procedures, data collection, competitive intelligence, and much more.The best part is that these scenarios are supported by over 40 brand-name success stories, including:How Sears saves millions by wirelessly enabling 100 percent of their appliance repair technicians;How the Gap proved that by sewing wireless technology in their clothing they could reduce labor distribution costs by 50 percent;How McKessanHBOC -- a Fortune 40 corporation -- used mobile technology to entirely eliminate all their manifest imaging costs.While most people associate wireless with cell phones and Palm handhelds, you'll also learn that wireless has been around for over 100 years and has spawned mobile options you've never heard of and is being used in ways you've never imagined.This makes Going Wirelessthe perfect book for executives and managers who need a comprehensive overview of the wireless options that can make their companies more competitive, more productive, and more profitable.
目录
Introduction: Your Wireless Future p. 1
Using M-Commerce to Own Your Customers and Clients
Defining the M-Commerce Opportunity p. 11
The Location Advantage (aka L-Commerce) p. 24
The Voice Advantage (aka V-Commerce) p. 34
Appointment Scheduling and Reservations, Anytime, Anywhere p. 45
Making Your Field Service Reps the Happiest in the World p. 51
Making Your Sales Force the Most Productive in the World p. 54
The Death of Cash (and Waiting in Line) p. 67
The Wonders of Wireless in Inventory and Operations Management p. 77
Redefining Customer Service p. 85
Wireless Reinvents Marketing p. 96
The Wireless Workforce: Connecting the Enterprise
Meet Your New Network p. 117
Pocketing the Company Intranet p. 128
Cordless Phones Save the Office p. 134
Printing Anything You Need ... Out of Thin Air p. 141
Know More about Everything (Including Your Competition) p. 144
Data Collection with Mobile Devices is So Cheap, It's Fun p. 151
Perfect Inspections Every Time p. 157
Supply Chain Paradise (and Procurement, Too) p. 160
The Efficiency Miracle of the Wireless Warehouse p. 166
Always Knowing Exactly Where Your Mobile Assets Are p. 170
Wirelessly Being Where You Can't Possibly Be p. 176
Wirelessly Automating Business Transactions p. 183
Government Services: Shockingly Ahead of the Mobile Curve p. 187
New Businesses, New Markets, New Challenges
New Businesses: Entertainment-Wireless's Most Fun Killer App p. 197
New Businesses: Automobiles and the Wireless Value Adds p. 203
New Businesses: Tracking What Matters to You Most p. 209
New Markets: Generation Y-erless p. 213
New Challenges: The Cell Phone Etiquette Business Challenge p. 221
New Challenges: Security, Authentication, and Viruses, Oh My! p. 225
New Challenges: The Wireless Privacy Primer p. 233
Afterword p. 241
Terminology Quick Reference p. 243
Index p. 249
Using M-Commerce to Own Your Customers and Clients
Defining the M-Commerce Opportunity p. 11
The Location Advantage (aka L-Commerce) p. 24
The Voice Advantage (aka V-Commerce) p. 34
Appointment Scheduling and Reservations, Anytime, Anywhere p. 45
Making Your Field Service Reps the Happiest in the World p. 51
Making Your Sales Force the Most Productive in the World p. 54
The Death of Cash (and Waiting in Line) p. 67
The Wonders of Wireless in Inventory and Operations Management p. 77
Redefining Customer Service p. 85
Wireless Reinvents Marketing p. 96
The Wireless Workforce: Connecting the Enterprise
Meet Your New Network p. 117
Pocketing the Company Intranet p. 128
Cordless Phones Save the Office p. 134
Printing Anything You Need ... Out of Thin Air p. 141
Know More about Everything (Including Your Competition) p. 144
Data Collection with Mobile Devices is So Cheap, It's Fun p. 151
Perfect Inspections Every Time p. 157
Supply Chain Paradise (and Procurement, Too) p. 160
The Efficiency Miracle of the Wireless Warehouse p. 166
Always Knowing Exactly Where Your Mobile Assets Are p. 170
Wirelessly Being Where You Can't Possibly Be p. 176
Wirelessly Automating Business Transactions p. 183
Government Services: Shockingly Ahead of the Mobile Curve p. 187
New Businesses, New Markets, New Challenges
New Businesses: Entertainment-Wireless's Most Fun Killer App p. 197
New Businesses: Automobiles and the Wireless Value Adds p. 203
New Businesses: Tracking What Matters to You Most p. 209
New Markets: Generation Y-erless p. 213
New Challenges: The Cell Phone Etiquette Business Challenge p. 221
New Challenges: Security, Authentication, and Viruses, Oh My! p. 225
New Challenges: The Wireless Privacy Primer p. 233
Afterword p. 241
Terminology Quick Reference p. 243
Index p. 249
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