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ISBN：9780761923145

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简介

简介

This is a textbook on media: where it reaches and why, who generates it, where its growth has taken us and its further pathways into our lives. The point is that it's a media-saturated world and that acquiring media literacy is possible, and also critical to both fending off the negative or even destructive consequences of media and finding the potential benefits of it. Organization of the text is around these major areas, with very detailed investigation within these: introductory definitions and discussion of the media literacy approach; audience; industry; content; effects; confronting the issues; personal strategy for increasing media literacy and helping others to do the same. Potter (media studies, University of California, Santa Barbara) has added new material on social media sites. Annotation 漏2010 Book News, Inc., Portland, OR (booknews.com)

Preface
Foundations
What Is Media Literacy?
Developing Media Literacy
The Skills of Media Literacy
Importance of Knowledge Structures
Knowledge Structures of Media Content
What Is News?
What Is Entertainment?
Commercial Advertising
Knowledge Structures of Media Industries
Development of the Mass Media Industries
Economic Perspective
Who Owns and Controls the Mass Media?
Profiles of Media Industries
What Is an Audience?
Knowledge Structures of Media Effects
Broadening Our Perspective on Media Effects
Immediate Effects of Media on Individuals
Long Term Media Effects on Individuals
How Do the Effect Processes Work?
Media Influence on Institutions
Putting It All Together
Importance of Real-World Information
The Media Literacy Perspective
Strategies for Increasing Media Literacy
References
Index
About the Author

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