Introduction: Lessons from Procrastination and Medical Side Effects
Hepatitis and procrastination
The movie treatment
What we should do and behavioral economics
From food to incompatible design
Taking irrationality into account p. 1
The Unexpected Ways We Defy Logic at Work
Paying More for Less: Why Big Bonuses Don't Always Work
Of mice and men, or how high stakes affect rats and bankers
Measuring the effects of a CEO-sized bonus in India
Loss aversion: why bonuses aren't really bonuses
Working under stress: just how clutch are "clutch" NBA players?
Stage fright and the social side of high stakes
Making compensation work for society p. 17
The Meaning of Labor: What Legos Can Teach Us about the Joy of Work
You are what you do: identity and labor
The pains of wasted work
Lessons from a parrot-and some hungry rats
Searching for meaning while playing with Legos
Making work matter again p. 53
The IKEA Effect: Why We Overvalue What We Make
Why IKEA makes us blush (with pride)
Cooking lessons: finding a balance between just adding water and baking an apple pie from scratch
The real value of a thousand origami cranes (and frogs)
Customize it!
Why "almost done" doesn't do much for us
Why we need labors of love p. 83
The Not-Invented-Here Bias: Why "My" Ideas Are Better than "Yours"
Mark Twain describes a universal form of stupidity
"Anything you can do I can do better": why we favor our own ideas
The toothbrush theory
What we can learn from Edison's mistake p. 107
The Case for Revenge: What Makes Us Seek Justice?
The joys of payback
The bailouts and pounds of flesh
One man's quest for revenge against Audi
The etiquette of revenge
Companies beware: when consumers go public
Uses and misuses of revenge
Making amends p. 123
The Unexpected Ways We Defy Logic at Home
On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)
Frogs: to boil or not to boil?
Adapting to visual cues and pain thresholds
Hedonic adaptation: from houses to spouses and beyond
How the hedonic treadmill keeps us buying-and buying more
How we can break and enhance adaptation
Making our adaptability work for us p. 157
Hot or Not? Adaptation, Assortative Mating, and the Beauty Market
A personal adaptation
When mind and body don't get along
Sticking to our own (more or less hot) kind in dating: do we settle or adapt?
Let's ask the Internet: dating sites and romantic criteria
How I met your mother p. 191
When a Market Fails: An Example from Online Dating
The function of the yenta
The dysfunctional singles market (as if you didn't already know)
The difference between your date and a digital camera
An exemplary failure in dating
How dating sites skew our perceptions
Ideas for a better dating future p. 213
On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many
Baby Jessica versus the Rwandan genocide
The difference between an individual and a statistic
Identification: Needed for more than buying beer
How the American Cancer Society reels us in
The effect of rational thinking on giving
Overcoming our inability to confront big problems p. 237
The Long-Term Effects of Short-Term Emotions: Why We Shouldn't Act on Our Negative Feelings
Don't tread on me: my colleague learns a lesson about rudeness
The dark side of impulses
Deciding under the influence (of emotions)
The importance of "irrelevant" emotions
What a canoe can tell you about your love life p. 257
Lessons from Our Irrationalities: Why We Need to Test Everything
A decision about life and limb
Gideon's biblical empiricism
The wisdom of leeches
Lessons learned, hopefully p. 281
Thanks p. 297
List of Collaborators p. 299
Notes p. 305
Bibliography and Additional Readings p. 307
Index p. 319