CONFRONTING REALITY

　　Confronting Reality will change the way you think about andrun your business. It is the first book that shows how to connectthe big picture of the new era of business with the nitty-gritty ofwhat to do about it. Through a completely new way to understand anduse the business model as the primary tool for confrontingreality—a breakthrough that will become the management innovationof this decade—you’ll know sooner rather than later whether yourfundamental business premise is under assault, where your bestopportunities lie, what you should change and what you should leavealone, and how to realistically plan the future of yourbusiness.　　The fundamentals of how a business makes money are being rapidlyand permanently altered by sweeping structural changes. With theirextraordinary depth and breadth of experience, Larry Bossidy andRam Charan are the ideal guides for everyone—entrepreneur,mid-level manager, or CEO—about what is to be done so you can getthings right in this challenging, radically changed world. Theystart by showing you how to understand the most fundamental elementof any business: whether you can realistically make the money youhope to in the game you’re playing.　　Bossidy and Charan show how to use the business model to developa robust, reality-based process for thinking about the speci?cs ofyour business in a holistic way. They show how to tie together thefinancial targets you must meet, the external realities you face,and internal activities such as strategy development, operatingtactics, and selection and development of people.　　Through the lens of the business model, as well as the skillfuluse of initiatives and development of people with the rightleadership characteristics, you’ll see how Robert Nardelli at HomeDepot, Jim McNerney at 3M, Dick Harrington at the ThomsonCorporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and JohnChambers at Cisco confronted reality. Whether they faced crisis oropportunity, all made the right kinds of changes through acombination of business savvy (the art of understanding thefundamentals driving a business) and business model thinking.