简介
As founder of Beckwith Advertising and Marketing, HarryBeckwith learned early on in his career that no matter what productis being sold, the most important component of the sale isyou.
And in YOU, INC. Beckwith teams up withChristine Clifford (motivational speaker and former top salesexecutive) and they expand on this fundamental premise of selling,providing wonderful tidbits, anecdotes, and advice through hiswell-known home-spun writing style.
The authors offer doses of humor and practical knowledge toanyone who wants to learn how to "seal the deal" and thrive inbusiness.
目录
INTRODUCTION
SIXTEEN CANDLES AND SHREWD WAITRESSES:
WHAT PEOPLE BUY
Living Is Selling
The Heart of Every Transaction
What You Really Sell
What People Value
Nothing More Than Feelings
FROM KISSING IN CHINA TO GRACELAND:.
PLANNING AND PREPARING
"Keeping the End in Mind"
The Real Role of Goal-Setting
So Who Are You?
What Do You Do?
Jack of a Dozen Trades
What Difference Do You Make?
Your Third Question
Question Four, and the Power of Stereotypes
What to Look For
Work the Weakness
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