简介
Summary:
Publisher Summary 1
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
Publisher Summary 2
Multimodal Discourseoutlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.
目录
Preface p. vii
Introduction p. 1
Discourse p. 24
Design p. 45
Production p. 66
Distribution p. 86
Issues for the multimodal agenda p. 111
References p. 134
Index p. 139
Introduction p. 1
Discourse p. 24
Design p. 45
Production p. 66
Distribution p. 86
Issues for the multimodal agenda p. 111
References p. 134
Index p. 139
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