Nudge: Improving Decisions About Health, Wealth, and Happiness
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作 者：Richard
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ISBN：9780143115267
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简介
Nudge is about choices—how we make them and how we can makebetter ones. Authors Richard H. Thaler and Cass R. Sunstein offer anew perspective on preventing the countless mistakes we make—including ill-advised personal investments, consumption ofunhealthy foods, neglect of our natural resources, and other baddecisions. Citing decades of cutting-edge behavioral scienceresearch, they demonstrate that sensible “choice architecture”cansuccessfully nudge people towards the best decisions withoutrestricting their freedom of choice. S straightforward,informative, and entertaining, this is a must-read for anyone withinterest in our individual and collective well-being.
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