简介
Why do our headaches persist after we take a one-cent aspirin
but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save
twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're
making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking
New York Times bestseller, Dan Ariely refutes the common assumption
that we behave in fundamentally rational ways. From drinking coffee
to losing weight, from buying a car to choosing a romantic partner,
we consistently overpay, underestimate, and procrastinate. Yet
these misguided behaviors are neither random nor senseless. They're
systematic and predictable—making us predictably irrational.
目录
INTRODUCTION
How an Injury Led Me to Irrationality and to the
Research Described Here
CHAPTER 1
The Truth about Relativity
Why Everything Is Relative--Even When It Shouldn't Be
CHAPTER 2
The Fallacy of Supply and Demand
Why the Price of Pearls--and Everything Else--Is Up in the
Air
……
How an Injury Led Me to Irrationality and to the
Research Described Here
CHAPTER 1
The Truth about Relativity
Why Everything Is Relative--Even When It Shouldn't Be
CHAPTER 2
The Fallacy of Supply and Demand
Why the Price of Pearls--and Everything Else--Is Up in the
Air
……
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