简介
Everyone interested in building a stronger business needs to understand and use the information captured in financial statements. In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets. The book features numerous exercises and examples (with associated templates available on the Web), a powerful new management tool known as "The Financial Scoreboard", and an extensive glossary. Managing by the Numbers is an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business.
目录
List of Tables and Graphs p. vii
Acknowledgments p. ix
Introduction p. xi
All You Really Need to Know about Financial Statements
Two Words on Accounting p. 3
The Balance Sheet p. 7
SOHO Equipment, Inc. p. 8
Understanding the Balance Sheet: Assets p. 12
Understanding the Balance Sheet: Liabilities p. 16
Understanding Equity (and Why a Balance Sheet Balances) p. 18
Two Quick Exercises Using the Balance Sheet p. 19
The Income Statement p. 23
SOHO Equipment: The First Year p. 26
Line Items on the Income Statement p. 29
Cash Flow p. 37
SOHO Equipment: First-Year Cash Flow p. 40
Line Items on the Cash-Flow Statement p. 42
Dissecting the Cash-Flow Statement p. 46
Understanding the Big Picture
The Three Bottom Lines p. 53
Three Bottom Lines p. 54
Trend Analysis p. 59
The Financial Scoreboard p. 61
Financial Analysis to Boost Performance
The Three Financial Goals p. 75
Managing for Optimum Performance: Net Profit p. 79
SOHO Equipment: The Three-Year Story p. 84
Analyzing the Income Statement p. 85
Managing for Optimum Performance: Operating Cash Flow p. 89
SOHO Equipment: Analyzing Cash Flow p. 91
Receivable Days p. 93
Inventory Days p. 96
Managing for Optimum Performance: Return on Assets p. 101
Analyzing ROA p. 104
SOHO Equipment, Inc. p. 106
Ratio Magic p. 109
The "Simple" Du Pont Equation p. 109
SOHO Equipment p. 112
The "Extended" Du Pont Equation p. 113
SOHO Equipment p. 117
Planning with the ROA and ROE Graphs p. 118
Forward-Looking Financials p. 127
Getting Ready p. 129
Projecting Sales p. 132
Preparing a "Business as Usual" Projection p. 134
Proactive Planning p. 141
Refining the Plan p. 148
Implementing the Plan p. 151
p. 153
SOHO Equipment: The Complete Financials p. 157
Tips on Converting Your Company's Financials to the Financial Scoreboard p. 173
Our (Nonsacred) Financial Glossary and Why You Need a Sacred One p. 179
A Guide to Ratios p. 189
A History of the Mobley Matrix p. 193
About the Authors p. 197
Acknowledgments p. ix
Introduction p. xi
All You Really Need to Know about Financial Statements
Two Words on Accounting p. 3
The Balance Sheet p. 7
SOHO Equipment, Inc. p. 8
Understanding the Balance Sheet: Assets p. 12
Understanding the Balance Sheet: Liabilities p. 16
Understanding Equity (and Why a Balance Sheet Balances) p. 18
Two Quick Exercises Using the Balance Sheet p. 19
The Income Statement p. 23
SOHO Equipment: The First Year p. 26
Line Items on the Income Statement p. 29
Cash Flow p. 37
SOHO Equipment: First-Year Cash Flow p. 40
Line Items on the Cash-Flow Statement p. 42
Dissecting the Cash-Flow Statement p. 46
Understanding the Big Picture
The Three Bottom Lines p. 53
Three Bottom Lines p. 54
Trend Analysis p. 59
The Financial Scoreboard p. 61
Financial Analysis to Boost Performance
The Three Financial Goals p. 75
Managing for Optimum Performance: Net Profit p. 79
SOHO Equipment: The Three-Year Story p. 84
Analyzing the Income Statement p. 85
Managing for Optimum Performance: Operating Cash Flow p. 89
SOHO Equipment: Analyzing Cash Flow p. 91
Receivable Days p. 93
Inventory Days p. 96
Managing for Optimum Performance: Return on Assets p. 101
Analyzing ROA p. 104
SOHO Equipment, Inc. p. 106
Ratio Magic p. 109
The "Simple" Du Pont Equation p. 109
SOHO Equipment p. 112
The "Extended" Du Pont Equation p. 113
SOHO Equipment p. 117
Planning with the ROA and ROE Graphs p. 118
Forward-Looking Financials p. 127
Getting Ready p. 129
Projecting Sales p. 132
Preparing a "Business as Usual" Projection p. 134
Proactive Planning p. 141
Refining the Plan p. 148
Implementing the Plan p. 151
p. 153
SOHO Equipment: The Complete Financials p. 157
Tips on Converting Your Company's Financials to the Financial Scoreboard p. 173
Our (Nonsacred) Financial Glossary and Why You Need a Sacred One p. 179
A Guide to Ratios p. 189
A History of the Mobley Matrix p. 193
About the Authors p. 197
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