新经济管理英语

　　Section 1 Management and Decision Making
　　 Unit 1 Management
　　 Part 1 Intensive Reading Managements New Paradigms
　　 Notes
　　 Part 2 Extensive Reading Gentlemen, This Is Football
　　 Notes
　　 Exercises
　　 Unit 2 Decision Making
　　 Part 1 Intensive Reading Introduction to Decision Making Methods
　　 Notes
　　 Part 2 Extensive Reading Elements of Decisions
　　 Notes
　　 Exercises
　　Section 2 Economics
　　 Unit 3 The Outline of Economy
　　 Part 1 Intensive Reading Economics.The Foundation of Business
　　 Notes
　　 Part 2 Extensive Reading Ten Principle of Economics
　　 Notes
　　 Exercises
　　 Unit 4 The Outline of Economy
　　 Part 1 Intensive Reading Money.Introduction
　　 Notes
　　 Part 2 Extensive Reading Optimal Response to the Fed Printing Dollars
　　 Notes
　　 Exercises
　　Section 3 Organizational Behavior and Human Resource
　　 Unit 5 Organizational Behavior
　　 Part 1 Intensive Reading An Overview of Organizational Behavior
　　 Notes
　　 Part 2 Extensive Reading Global Organizational Behavior
　　 Notes
　　 Exercises
　　 Unit 6 Human Resource
　　 Part 1 Intensive Reading HR Management Contributes to Organizational
　　 Success
　　 Notes
　　 Part 2 Extensive Reading An Overview of Human Resource Management
　　 Notes
　　 Exercises
　　Section 4 Marketing
　　 Unit 7 The Concept of Marketing
　　 Part 1 Intensive Reading What Is Marketing?
　　 Notes
　　 Part 2 Extensive Reading Swatehmobile:Is the Time Right forSmall Cars
　　 Notes
　　 Exercises
　　 Unit 8 International Marketing
　　 Part 1 Intensive Reading Global Marketing in the Twenty-First Century
　　 Notes
　　 Part 2 Extensive Reading Look Whos Stalking Wal-Mart
　　 Notes
　　 Exercises
　　Section 5 Production and Operations Management
　　 Unit 9 Operations Management and Product Development
　　 Part 1 Intensive Reading Introduction to Operations Management
　　 Notes
　　 Part 2 Extensive Reading Product Development Process
　　 Notes
　　 Exercises
　　 Unit 10 Supply Chain Management and Quality Management
　　 Part 1 Intensive Reading Supply Chain Management
　　 Notes
　　 Part 2 Extensive Reading Quality Management and Jurans Legacy
　　 Notes
　　 Exercises
　　Section 6 Strategic Management
　　 Unit 11 An Overview on Strategic Management
　　 Part 1 Intensive Reading The Strategic Management Process
　　 Notes
　　 Part 2 Extensive Reading Understanding Strategy
　　 Notes
　　 Exercises
　　 Unit 12 Industry Analysis
　　 Part 1 Intensive Reading The Five Competitive Forces That Shape Strategy(Part I )
　　 Notes
　　 Part 2 Extensive Reading The Five Competitive Forces That Shape
　　 Strategy (Part II )
　　 Notes
　　 Exercises
　　Section 7 Accounting and Financial Management
　　 Unit 13 Accounting
　　 Part 1 Intensive Reading A Review of Accounting
　　 Notes
　　 Part 2 Extensive Reading Management Accounting as Normal Social Science
　　 Notes
　　 Exercises
　　 Unit 14 Financial Management
　　 Part 1 Intensive Reading The Fundamental of Financial Management
　　 Notes
　　 Part 2 Extensive Reading Financial Performance and Goal Setting
　　 Notes
　　 Exercises
　　Section 8 Project Management
　　 Unit 15 Project Management and Project Manager
　　 Part 1 Intensive Reading Introduction to Project Management
　　 Notes
　　 Part 2 Extensive Reading How to Be a Successful Project Manager
　　 Notes
　　 Exercises
　　 Unit 16 Project Planning
　　 Part 1 Intensive Reading Planning Fundamentals
　　 Notes
　　 Part 2 Extensive Reading Project Management of Unexpected Events
　　 Notes
　　 Exercises
　　Section 9 Information Management
　　 Unit 17 Framework of Information Management
　　 Part 1 Intensive Reading Towards a Framework for Information Management
　　 Notes
　　 Part 2 Extensive Reading Barriers to Information Management
　　 Notes
　　 Exercises
　　 Unit 18 Issues of Information Management
　　 Part 1 Intensive Reading Information Management
　　 Notes
　　 Part 2 Extensive Reading Corporate Portals:a Literature Review of a New Concept in Information Management
　　 Notes
　　 Exercises