简介
The graduates who major in Business English will be exposed to a wide variety of economic questions in their workplaces and during their lifetimes．The quality of their decision—making in these situations is crucial to the companies and organizations they serve，as well as to their own career development．鲁明易、何玉梅编著的《领先经济学原理(英文版领先商务英语专业系列教材)》 is intended to me majors in Business English a general understanding of how the economy works，to empower them with economic modes of analysis，and to help them develop the capacity to understand and make economic decisions．
目录
Part Ⅰ The Basics of Economics
Chapter One What Is Economics？
1.Two Branches of Economics
2.Economics, Scarcity and Choice
3.Opportunity Cost
4.Production Possibilities Curve
Chapter Two Economic Systems
1.Three Fundamental Questions
2.Alternative Ways of Answering the Three Fundamental Questions
3.Market Failure
4.The Role of Government
Part Ⅱ Microeconomics
Chapter Three Demand and Supply
1.Demand and the Demand Curve
2.Supply and the Supply Curve
3.Price Determination and Market Equilibrium
4.Change in Market Equilibrium
5.Government Intervention in Markets
Chapter Four Elasticity and lts Application
1.Price Elasticity of Demand
2.Price Elasticity of Supply
3.Other Demand Elasticities
Chapter Five Consumer Choice and Demand
1.The Consumer's Budget Constraint
2.Utility
3.Consumer Decision Making
4.Deriving the Demand Curve
5.Ordinal Utiility
Chapter Six Production and Cost
1.Types of Firms
2.Cost and Profit
3.Production
4.Short-Run Production Cost
5.Long-Run Production Cost
Chapter Seven Market Structure
1.Perfect Competition
2.Monopoly
3.Monopolistic Competition
4.Oligopoly
Part Ⅲ Macroeconomics
Chapter Eight Macroeconomic Performance and Business Cycle
1.Why is Macroeconomics Important
2.Macroeconomic Goals
3.Gross Domestic Product
4.Measuring GDP
5.Other Measures of National Income
6.Business Cycle
Chapter Nine Aggregate Supply and Aggregate Demand
1.Aggregate Supply
2.Aggregate Demand
3.Macroeconomic Equilibrium and Fluctuations
Chapter Ten Inflation and Unemployment
1.Inflation
2. Unemployment
Chapter Eleven Monetary Policy and Fiscal Policy
1.Monetary Policy
2.Fiscal Policy
Part Ⅳ International Economics
Chapter Twelve International Trade: Gains and Barriers
1.The Basis of International Trade
2.Bamers to Trade
3. Arguments Against Free Trade
4. From GATT to WTO
Chapter Thirteen The Balance of Payments and Exchange Rates
1.Balance of Payment
2. The Balance of Payments Identity
3.Exchange Rates
4.Exchange Rate Systems
5. Long-Run Determination of Exchange Rate
References
Chapter One What Is Economics？
1.Two Branches of Economics
2.Economics, Scarcity and Choice
3.Opportunity Cost
4.Production Possibilities Curve
Chapter Two Economic Systems
1.Three Fundamental Questions
2.Alternative Ways of Answering the Three Fundamental Questions
3.Market Failure
4.The Role of Government
Part Ⅱ Microeconomics
Chapter Three Demand and Supply
1.Demand and the Demand Curve
2.Supply and the Supply Curve
3.Price Determination and Market Equilibrium
4.Change in Market Equilibrium
5.Government Intervention in Markets
Chapter Four Elasticity and lts Application
1.Price Elasticity of Demand
2.Price Elasticity of Supply
3.Other Demand Elasticities
Chapter Five Consumer Choice and Demand
1.The Consumer's Budget Constraint
2.Utility
3.Consumer Decision Making
4.Deriving the Demand Curve
5.Ordinal Utiility
Chapter Six Production and Cost
1.Types of Firms
2.Cost and Profit
3.Production
4.Short-Run Production Cost
5.Long-Run Production Cost
Chapter Seven Market Structure
1.Perfect Competition
2.Monopoly
3.Monopolistic Competition
4.Oligopoly
Part Ⅲ Macroeconomics
Chapter Eight Macroeconomic Performance and Business Cycle
1.Why is Macroeconomics Important
2.Macroeconomic Goals
3.Gross Domestic Product
4.Measuring GDP
5.Other Measures of National Income
6.Business Cycle
Chapter Nine Aggregate Supply and Aggregate Demand
1.Aggregate Supply
2.Aggregate Demand
3.Macroeconomic Equilibrium and Fluctuations
Chapter Ten Inflation and Unemployment
1.Inflation
2. Unemployment
Chapter Eleven Monetary Policy and Fiscal Policy
1.Monetary Policy
2.Fiscal Policy
Part Ⅳ International Economics
Chapter Twelve International Trade: Gains and Barriers
1.The Basis of International Trade
2.Bamers to Trade
3. Arguments Against Free Trade
4. From GATT to WTO
Chapter Thirteen The Balance of Payments and Exchange Rates
1.Balance of Payment
2. The Balance of Payments Identity
3.Exchange Rates
4.Exchange Rate Systems
5. Long-Run Determination of Exchange Rate
References
Business leader fundamentals of economics
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