简介
剑桥标准商务英语教程》(Cambridge Business Benchmark)共由三个级别构成,分别对应BEC考试的三个级别:初级(Preliminary)、中级(Vantage)、高级(Higher)。每一级别又包含学生用书(四色印刷,书中附有录音光盘)、教师用书、自学手册。
本套教程内容真实丰富,贴近当今的商业社会。就语音素材而言,其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段,奉献给读者。就文字素材而言,来自the Economist等著名财经媒体的文章更是比比皆是。
本套教程内容真实丰富,贴近当今的商业社会。就语音素材而言,其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段,奉献给读者。就文字素材而言,来自the Economist等著名财经媒体的文章更是比比皆是。
目录
human resouces
1 staff development and training
2 job descriptions and job satisfaction
3 letters of enquiry and applications
4 telephone skills
marking
grammar workshop 1
5 promotional activities and branding
6 new product development
7 a stand at a trade fair
8 establishing relationships and negotiating
startiong new business activities
grammar workshop 2
9 going it alone
10 financing the start-up
11 starting up in a new location
12 presenting your business idea
1 staff development and training
2 job descriptions and job satisfaction
3 letters of enquiry and applications
4 telephone skills
marking
grammar workshop 1
5 promotional activities and branding
6 new product development
7 a stand at a trade fair
8 establishing relationships and negotiating
startiong new business activities
grammar workshop 2
9 going it alone
10 financing the start-up
11 starting up in a new location
12 presenting your business idea
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