简介
In Future In Sight, global management consultant Barry Minkin offers a detailed view of the wave of change that lies ahead. Minkin combines his own vast experience and business insight with the resources of such notable leaders and trend experts as Hewlett Packard CEO Lou Platt, Jack Welch of GE, Tom Peters and more than 200 others to sift through the countless, often conflicting predictions that overwhelm us daily. He pinpoints 100 real trends that are about to transform our world and boils down each to sound, usable advice with his unique "TIPs" system (Trends/Implications/Predictions): First Minkin defines the Trends, then he explores the Implications for both businesses and society at large and finally he offers solid Predictions to help managers and leaders plan for what's ahead.
目录
Preface
Futurology: Another of the World's Oldest Professions p. 1
New Marketing Trends Get the Results You Want p. 17
Growth Businesses for the Year 2000 and Beyond p. 47
The Most Important Financial and Legal Trends and Their Implications p. 65
Global Trends that Will Shape the Next Century p. 89
Demographic and Lifestyle Trends in the Year 2000 p. 109
Hot Technological Trends p. 135
How We Will Manage Organizations in the Year 2000 p. 161
Rethinking Roles and Resources p. 185
The Most Important Economic Trends p. 205
How Politaical Trends Will Impact Business p. 227
Afterword p. 247
Index p. 249
Futurology: Another of the World's Oldest Professions p. 1
New Marketing Trends Get the Results You Want p. 17
Growth Businesses for the Year 2000 and Beyond p. 47
The Most Important Financial and Legal Trends and Their Implications p. 65
Global Trends that Will Shape the Next Century p. 89
Demographic and Lifestyle Trends in the Year 2000 p. 109
Hot Technological Trends p. 135
How We Will Manage Organizations in the Year 2000 p. 161
Rethinking Roles and Resources p. 185
The Most Important Economic Trends p. 205
How Politaical Trends Will Impact Business p. 227
Afterword p. 247
Index p. 249
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