Business English Intensive Reading.2

Unit 1 Sports and Business
Reading Ⅰ Nike, from Small Beginnings to World Giant（Ⅰ）
Reading Ⅱ Nike, from Small Beginnings to World Giant（Ⅱ）
Extended Activities
Lexical Knowledge
Function and Structure= Complimenting
Practical Reading = Football and Basketball Catalogue
Business World: Brand Image
Humor Time

Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure ：Asking or Offering Favors
Practical Reading: Company Relationship
Additional Vocabulary
Business World: Joint Venture
Humor Time

Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure : Expressing Concern, Consolation and Encouragement
Practical Reading. Bar Graphs
Additional Vocabulary
Business World: The Fashion Industry
Humor Time

Unit 4 Consumer Satisfaction
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure: Complaining
Practical Reading: Advertisement of Bargains
Additional Vocabulary
Business World: Consumer Satisfaction / Dissatisfaction
Humor Time

Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure: Talking about Personal Interests
Practical Reading: Notices
Additional Vocabulary
Business World: Vocational Education
Humor Time

Unit 6 Management
ReadingⅠAreas of Management
ReadingⅡThe Structure of a Company
Extended Activities
Lexical Knowledge
Function end Structure：Making Appointments
Practical Reading：Company Organization
Additionaf Vocabulary
Business World：LeveIs of Management
HumorTime

Unit 7 Interview
Reading I How to Shine at a Job Interview
Reading IT Types of Interview
Extended Activities
Lexical Knowledge
Function end Structure：Interviewing People
Practical Reading：Curriculum Vitae and Application Letter
Additionaf Vocabulary
Business WorId：Haw Do You Handle Trfck 0uestions?
Humor Time

Unit 8 Trademark
Reading I What Is a Trademark?
ReadingⅡProtesting a Trademark
Extended Activities
Lexical Knowledge
Function end Structure：Expressing Intention
Practical Reading：Case Study
Additional Vocabulary
Busifless World：Selecting Brand Names
Humor Time

Unit 9 Successful Businessmen
Reading I Focus on Douglas Ivester，CEO of Coca-Cola
ReadingⅡMatsushita：The World’S Greatest Entrepr~eur?
Extended Activities
LexicelKnowledge
Function andStructure：AgreeingendDisagreeing
Practical Reading：CaseStudy——EconomicStatusfor
fnvestment
Additional Vocabulary
BusinessWorm：Leadership Lessonsforthe 21stCentury
Humor Time

Unit 10 Successful Businesses
Reading I Nokia：Voice from Finland
ReadingⅡGallon；Sixty Years of Progress
Extended Activities
LexicelKnowledge
FunctionendStructure：AskingforendGivingOpinions
Practical Reading：A Oomporison of TwoBusinesses
Additional Vocebulary
Business WorId：DiviSion of Economic Activities；
Occupational Structure
Humor Time
Appindex Ⅰ New Words
Appindex Ⅱ Expressions
Appindex Ⅲ Word Study
Appindex Ⅳ Special Use