简介
In the second edition of this introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver鈥檚 Communication Theory to Saussure鈥檚 structural linguistics and Peirce鈥檚 Semiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings. --From publisher鈥檚 description.
目录
Acknowledgements p. xi
General Editor's Preface p. xiii
Introduction What Is Communication? p. 1
Communication Theory p. 6
Other Models p. 24
Communication, Meaning, and Signs p. 39
Codes p. 64
Signification p. 85
Semiotic Methods and Applications p. 101
Structuralist Theory and Applications p. 115
Empirical Methods p. 135
Ideology and Meanings p. 164
Conclusion p. 189
References p. 191
Bibliography p. 196
Index p. 200
General Editor's Preface p. xiii
Introduction What Is Communication? p. 1
Communication Theory p. 6
Other Models p. 24
Communication, Meaning, and Signs p. 39
Codes p. 64
Signification p. 85
Semiotic Methods and Applications p. 101
Structuralist Theory and Applications p. 115
Empirical Methods p. 135
Ideology and Meanings p. 164
Conclusion p. 189
References p. 191
Bibliography p. 196
Index p. 200
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