商务英语

Part 1 World of WorkUnit 1 What do you doUnit 2 Skills and qualificationUnit 3 Compensation and benefitsPart 2 Business OrganizationUnit 4 Types of business organizationUnit 5 Function and structureUnit 6 The peoplePart 3 Business TravelUnit 7 Business flightUnit 8 Hotel arrangementPart 4 Personal and Professional DevelopmentUnit 9 Personal developmentUnit 10 Professional developmentPart 5 Business SkillsUnit 11 Telephoning part 1Unit 12 Telephoning part 2Unit 13 FaxUnit 14 Business letters part 1Unit 15 Business letters part 2Unit 16 EmaitsUnit 17 Meetings part 1Unit 18 Meetings part 2Unit 19 Presentation part 1Unit 20 Presentation part 2Unit 21 Negotiation part 1Unit 22 Negotiation part 2Part 6 ProductionUnit 23 ProductionUnit 24 Product developmentPart 7 EconomicsUnit 25 Economics part 1Unit 26 Economics part 2Part 8 MarketingUnit 27 The marketUnit 28 Marketing 101Unit 29 Product and priceUnit 30 Place and promotionUnit 31 Brand and brandingUnit 32 Customer relationship managementUnit 33 Marketing strategyUnit 34 IT and E-commercePart 9 Enterprise Financial ActivitiesUnit 35 Cost accountingUnit 36 Financial accountingUnit 37 Financial report part 1Unit 38 Financial report part 2Part 10 FinanceUnit 39 FinanceUnit 40 Corporate financeUnit 41 Financial marketsPart 11 Management and StrategyUnit 42 ManagementUnit 43 Corporate strategy part 1Unit 44 Corporate strategy part 2Unit 45 Corporate strategy part 3Part 12 Corporate ResponsibilityUnit 46 Business ethicsUnit 47 Corporate social responsibilityPart 13 GlobalizationUnit 48 GlobalizationAnswer Key致谢