SUPERCORP 英文原版

Rosabeth Moss Kanter on the answer to the global crisis ofbusiness and American-style capitalism.

Out of the ashes of conventional business models arises a set ofcompanies using their power not only for profits and sustainablegrowth but also social good.

If you think business corporations are doomed to be lumbering,bloated, and corrupt, think again.

Based on an extraordinary three-year investigation, interviewingmore than 350 key people at major companies around the world,Rosabeth Moss Kanter provides encouraging and astounding evidencethat this assumption is completely outdated. The businesses thatare agile, keeping ahead of the curve in terms of market changesand customer needs, are the businesses that are also progressive,socially responsible human communities.

Take IBM. When the tsunami and earthquake struck Asia, IBM didn’tjust cut a check for relief funds and call it a day. The companyused its technological expertise and skilled people to create whatgovernment and relief agencies could not: information systems toeffectively track relief supplies and reunite families. While IBMdid this with no commercial motive, its employees’ desire to servepeople suffering during these crises stimulated innovations thatlater benefited the company.

Or Proctor & Gamble. Despite a decade-long commitment toresearch and development of a water purification product,commercial prospects were unpromising. But because it was soconsistent with P&G’s statement of purpose, people within thecompany persevered. And when the tsunami struck, it was then ableto deliver roughly a billion glasses of drinking water for thevictims, earning plaudits from aid partners, the media,governments, and crucially, P&G employees.

SuperCorp captures the zeitgeist of the emergingtwenty-first-century business. For example:

? The strong potential synergy between financial performance andattention to community and social needs
? The unique competitive advantage from embracing the values andexpectations of a new generation of professionals
? The growth opportunities that result from stressing values andsupressing executive egos when seeking partners and integratingacquisitions

SuperCorp is a remarkable look at the business of the futureand the management skills required to get there. IBM, Banco Real,P&G, Cemex, Omron, and other companies reported on now movewith the rapidity and creativity of much smaller enterprises. Thesecompanies are not perfect, but when people are empowered and valuesdrive decisions, everything can come together in magical “Rubik’sCube moments” of deep satisfaction. Kanter’s compelling andinspiring stories show that people are more inclined to be creativewhen their company values innovation that helps the world.

“Rosabeth Moss Kanter puts a new and welcome human face on themany ways companies can serve a public purpose while alsoprospering financially and building an enduring culture ofsuccess.”
—Andrea Jung, chairman and CEO of Avon Products

“A brilliant report from the front lines of companies creating thefuture by accomplishing the seemingly impossible.”
—Daniel Vasella, chairman and CEO of Novartis

“Rosabeth Moss Kanter . . . breaks new ground in SuperCorpby envisioning the corporation of the future that creates long-termvalue through breakthrough strategies that help solve intractablesocial problems.”
—Bill George, former chairman and CEO of Medtronic and author ofTrue North

“This is the book that the world has been anxiously waiting for,perhaps Kanter’s most notable, certainly one of the most importantbooks of this decade.”
—Warren Bennis, University Professor at the University of SouthernCalifornia and author of On Becoming a Leader

“Kanter makes a compelling case about the role played by corporateculture, values-based decision making, and larger societal issuesin the creation of sustainable success.”
—Ivan Seidenberg, chairman and CEO of Verizon

“Innovative insights on how companies–and their leaders–can be atthe vanguard of the twenty-first century. . . . Timely,informative, and uplifting–all of the qualities of a greatread!”
—David Gergen, CNN senior political analyst and White Housecounselor to four U.S. presidents

“Kanter’s careful analysis goes beyond the platitudes by offeringsolid examples and important insights.”
—Samuel J. Palmisano, chairman, p?resident, and CEO of IBM

“Unless your business is also serving a social purpose you miss anopportunity for innovations that bring profits. Rosabeth MossKanter, one of our most outstanding scholars, excels in hercharacteristic manner by taking the lead and developing practicalideas for the leaders of the future.”
—Ram Charan, coauthor of Execution: The Discipline of GettingThings Done