简介
In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. The text also encourages students to become "Economic Naturalists," people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest w
目录
Introduction
Thinking Like an Economist
Comparative Advantage: The Basis for Exchange
Supply and Demand: An Introduction
Competition and the Invisible Hand
Elasticity
Demand: The Benefit Side of the Market
Perfectly Competitive Supply: The Cost Side of the Market
Efficiency and Exchange
The Quest for Profit and the Invisible Hand
Market Imperfections
Monopoly and Other Forms of Imperfect Competition
Thinking Strategically
Externalities and Property Rights
The Economics of Information
Economics of Public Policy
Labor Markets, Poverty, and Income Distribution
The Environment, Health, and Safety
Public Goods and Tax Policy
International Trade
International Trade and Trade Policy
Macroeconomics: Issues and Data
Macroeconomics: The Bird's-Eye View of the Economy
Measuring Economic Activity: GDP and Unemployment
Measuring the Price Level and Inflation
The Long Run
Economic Growth, Productivity, and Living Standards
Workers, Wages, and Unemployment in the Modern Economy
Saving and Capital Formation
Money, Prices, and the Federal Reserve
Financial Markets and International Capital Flows
The Short Run
Short-term Economic Fluctuations: An Introduction
Aggregate Demand and Output in the Short Run
Stabilizing Aggregate Demand: The Role of the Fed
Inflation and Aggregate Supply
The International Economy
Exchange Rates and the Open Economy
Thinking Like an Economist
Comparative Advantage: The Basis for Exchange
Supply and Demand: An Introduction
Competition and the Invisible Hand
Elasticity
Demand: The Benefit Side of the Market
Perfectly Competitive Supply: The Cost Side of the Market
Efficiency and Exchange
The Quest for Profit and the Invisible Hand
Market Imperfections
Monopoly and Other Forms of Imperfect Competition
Thinking Strategically
Externalities and Property Rights
The Economics of Information
Economics of Public Policy
Labor Markets, Poverty, and Income Distribution
The Environment, Health, and Safety
Public Goods and Tax Policy
International Trade
International Trade and Trade Policy
Macroeconomics: Issues and Data
Macroeconomics: The Bird's-Eye View of the Economy
Measuring Economic Activity: GDP and Unemployment
Measuring the Price Level and Inflation
The Long Run
Economic Growth, Productivity, and Living Standards
Workers, Wages, and Unemployment in the Modern Economy
Saving and Capital Formation
Money, Prices, and the Federal Reserve
Financial Markets and International Capital Flows
The Short Run
Short-term Economic Fluctuations: An Introduction
Aggregate Demand and Output in the Short Run
Stabilizing Aggregate Demand: The Role of the Fed
Inflation and Aggregate Supply
The International Economy
Exchange Rates and the Open Economy
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