PART
Worldwide Viebecasting Overview: A Framework
for Analyzing Business Models of Emerging Media
Chapter I
Webcasting as a Global Emerging Medium and a Tripartite
Framework to Analyze Emerging Media Business Models 3
Louisa Ha and Richard Ganahl
Chapter 2
Application of the ACR Framework in a 13-Country Study of
Leading Webcasters 29
Louisa Ha
PART I.
Webcasting Business Practices and Dynamics
Across North America
Chapter 3
The United States: The Largest Broadband Market in the World 49
Louisa Ha
Chapter 4
Webcasting in Canada: The Imbedded Media 69
Claude Martin, Ilhem Allagui, and Marylaine Chausse
PART II
Webeasting Business Practices and Dynamics
Across Europe
Chapter 5
United Kingdom: Webeasting's Biggest Promise in Europe 91
Alexi Arainpatzis
Chapter 6
The Netherlands: Webcasters in a Public Broadcasting Environment 113
Pier Bakkler
Chapter 7
Germany: Poised tor Dynamic Growth 133
Mike Friedrichsen, Miriam A, Smith, and Astrid Kurad
Chapter 8
Spain: An Emerging Market Still Taking Its First Steps 155
M/4onica Herrero atnd Charo Sdc/aba
Chapter 9
Italy: The Fastest Growing Broadband Market in Europe 171
Tiziano Bonini
Chapter 10
Greece: Webcasting Is Slowly Taking Shape as an Industry 193
Alex A ranmpais
Chapter 11
Norway: The Clicks-and-Bricks Have Taken the Lead 211
Asle Roluand and Catherine B. Monsen
Chapter 12
Denmark: Smooth Sailing (For Now)---The Public Service
Legacy in Danish Webcasting 233
Kvle Nicholas
PART IV
Chapter 13
China: The Largest Broadband User in Asia and the Second Largest
Broadband Market in the World 257
Miin Hang, Dahong .Mlin, and Binyan Yang
C hapter 14
Hong Kong: The Crown Jewel of Broadband for China
With the Second Highest Broadband Penetration in the World 279
Alice Y L. Lee and Clement Y K. So
Chapter 15
Taiwan: Bandwidth, Connection, and Access--Analyzing
the Business Models of Webcasters in Taiwa 297
r-L Li
qh-pter 16
Korea: The Country With the World's Highest Broadband
Penetration-- Popular Video Webcasters and User-generated
Content Models 317
Sora K. Park
CQiiapter 17
Japan: Mobile and Broadband--Two Emerging Business Models
in the World's Third Largest Broadband User 335
Kenichi Ishi and Morihiro Ogasahara
Chapter 18
Webcasting in Australia: "Pretty Dead. Really"-Or Is it? 357
Nhiritlaa D. Weerakkodv
PART V
Webicasting Business Practices and Dynamics in the Arab Region
Chapter_19
The Arab World: The Broadband Market Is Taking Off--How Far
Away Is Webcasting? 383
Ilhem ll/agui and Claude Martin
Chapter 20
Lessons From the Leading Webcasters Around the World
and the Outlook of Webcasting as an Emerging Global Medium 407
Louisa PIa and Richard CnirGah